Ramon Magsaysay Award Foundation poster 149b, page 2 (English, Manila)

Page 2 of the two-page English-language sheet. Quoted statements by John D. Rockefeller III on endowing $500,000 and by Pedro Tuason on Magsaysay sit beside photographs of a large crowd at the 22 March 1957 funeral, a hall session, a medal and seated award recipients. The tell is testimonial: named figures vouch for the Foundation, while the crowd photograph and 'millions' wording suggest broad public approval.

Propaganda techniques used in this poster

TestimonialTransferBandwagon

Date

October 16, 1958

Period

Cold War

Made by

U.S. Information Agency (predecessor: State Department International Information and Educational Exchange Program), Propaganda Posters Distributed in Asia, Latin America and the Middle East series

Region

North America

Country

United States

Medium

Poster

Issuer type

State

Regime

Eisenhower Administration

Leader

Dwight D. Eisenhower

Audience

Foreign public

Purpose

Commemorate

Theme

Elections and party politics

Event

Cold War

Source

Unidentified Source blurred: contractors, cutouts, buried disclosure

Source

U.S. National Archives (NARA), Record Group 306, Propaganda Posters (Asia, Latin America, Middle East), retrieved October 4, 2026

Rights

Public domain (U.S. government work; NARA RG 306)
U.S. Information Agency / Department of State, October 16, 1958. National Archives, Record Group 306 (NAID 6949039, 306-PPB-149b).

In endowing the sum of $500,000
to finance the Award Foundation,
John D. Rockefeller III stated:

"...My brothers and I have
followed closely President
Magsaysay's life and work...
We consider it a privilege
to have a part in establish-
ing a living memorial to
the late President ..."

March 22, 1957--
Millions throng the
cemetery to pay
respect to their
beloved President.

August 31, 1958--On the
51st birthday anniversary of
the late President, out-
standing Asians receive the
first Ramon Magsaysay Award
for distinguished services
rendered to their people.

"With unceasing efforts
(Magsaysay) strove to institute
a government of, for, and by
the people." Hon. Pedro Tuason.

SUPPLEMENT TO Free World VOLUME VII Nº11 NOVEMBER 1958 2