Rationing means a fair share for all of us (cartoon version)
Cartoon-style two-panel poster: above, 'WITHOUT RATIONING', a woman in a ruffled collar hugs a pile of wrapped parcels while a glum butcher holds up a red stamp and a second shopper protests; below, 'WITH RATIONING', all three smile, two holding 'RATION BOOK' booklets. The tell is the one-sided before-and-after contrast and the inclusive 'all of us'.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Office of Price Administration, cartoon by Rolse
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Office of Price Administration, cartoon by Rolse. National Archives and Records Administration, RG 44, 44-PA-1611 (NAID 515276).
Text on the object
WITHOUT RATIONING RATIONING MEANS A FAIR SHARE FOR ALL OF US RATION BOOK RATION BOOK WITH RATIONING Office of Price Administration Washington, D. C. [signature: Rolse (uncertain reading)] [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1943—O—523856]
