Rationing means a fair share for all of us
Two-panel before-and-after poster in grey and red: above, 'WITHOUT RATIONING', a woman in a fur-collared coat carries off a box of cans while a worried grocer and another shopper look on; below, 'WITH RATIONING', the grocer smiles and hands cans to both women. Between them, 'Rationing means a fair share for all of us'. The tell is the one-sided contrast and the inclusive 'all of us'.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Office of Price Administration
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Office of Price Administration. National Archives and Records Administration, RG 44, 44-PA-1610 (NAID 515275).
Text on the object
WITHOUT RATIONING Rationing means a fair share for all of us WITH RATIONING Office of Price Administration Washington, D. C. [imprint: U.S. GOVERNMENT PRINTING OFFICE : 1943—O—514175]
