Rural Construction Work at Go-Vap District: New Market at An-Nhon
A landscape sheet shows, in five photographs, the rebuilding of a market at An-Nhon in Go-Vap district: the unbuilt site, soldiers and villagers including children clearing drains and laying bricks, and the finished market crowded with traders. The captions say villagers had to meet in dirty, unhygienic conditions before the rebuild, and that soldiers and civilians worked together to give 'a spacious, convenient market for trade'. The tell is the before-and-after sequence with troops working beside the community, offered as the result of the government's rural construction effort.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, Economy and finance
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government. National Archives and Records Administration, 306-VP-7-982.
Text on the object
CÔNG TÁC XÂY DỰNG NÔNG THÔN TẠI QUẬN GÒ-VẤP CHỢ MỚI TẠI AN-NHƠN TRƯỚC KHI CHỢ ĐƯỢC XÂY CẤT LẠI, ĐỒNG BÀO XÃ AN-NHƠN ĐÃ PHẢI HỌP TRÊN SÌNH LẦY DƠ BẨN THIẾU VỆ SINH. TÌNH QUÂN DÂN ĐOÀN KẾT ĐÃ ĐEM LẠI LỢI ÍCH THIẾT THỰC. CÁC ANH EM BINH SĨ VÀ ĐỒNG BÀO GỒM CẢ CÁC EM ĐÃ BẮT TAY VÀO VIỆC XÂY DỰNG LẠI. SAU KHI SỬA CHỮA ĐỒNG BÀO CÓ MỘT NGÔI CHỢ KHANG TRANG, TIỆN LỢI CHO SINH HOẠT BUÔN BÁN. SP~982
RURAL CONSTRUCTION WORK IN GO-VAP DISTRICT NEW MARKET AT AN-NHON Before the market was rebuilt, the people of An-Nhon village had to gather on a dirty, muddy site lacking sanitation. The solidarity of army and people has brought real benefits. Soldier brothers and the people, including the children, have joined hands in the rebuilding. After the repairs the people have a spacious, convenient market for trade and daily life. SP~982
Translation is FRAME's own literal rendering from the Vietnamese printed text, machine-assisted and not verified by a fluent reader; a few diacritics are faint at this resolution.
