Rural Construction Progress in Binh Dinh
A portrait photo sheet under a black headline shows six photographs of the rural construction effort in Bình Định province: a mass parade of trained cadres, a table of captured Viet Cong rifles and a flag, villagers harvesting rice and digging a ditch, a woman learning to strip a rifle, and a hamlet self-defence squad drilling. Two grey bars state the message that the people and the cadres cooperate and that the people are learning to organise self-defence forces. The tell is the selection: cooperation, drills and captured arms are shown as the progress, with no setbacks or costs pictured.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- South Vietnamese government Rural Construction programme, Bình Định province; printed by the JUSPAO printing section, Saigon (sheet code SP-1077)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- War and the military, Home front
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
South Vietnamese government Rural Construction programme, Bình Định province; printed by the JUSPAO printing section, Saigon (sheet code SP-1077). National Archives and Records Administration, 306-VP-7-1077.
Text on the object
SỰ TIẾN TRIỂN CỦA CÔNG TÁC XÂY DỰNG NÔNG THÔN TẠI BÌNH ĐỊNH Hơn 1,000 cán bộ Xây Dựng Nông Thôn đã mãn khoá huấn luyện tại Qui-Nhơn. Những vũ khí, tài liệu tịch thu được của Việt Cộng tại những khu vực tảo thanh Quận Tuy Phúc Gặt lúa Bắc cầu DÂN CHÚNG VÀ CÁN BỘ CÙNG NHAU HỢP TÁC TRONG CUỘC XÂY DỰNG NÔNG THÔN. Phụ nữ học chùi súng Đoàn Quân Tự-Vệ Ấp đang tập luyện DÂN CHÚNG HỌC TẬP TỔ CHỨC ĐOÀN QUÂN TỰ-VỆ SP-1077
PROGRESS OF RURAL CONSTRUCTION WORK IN BÌNH ĐỊNH More than 1,000 Rural Construction cadres have completed their training course at Qui Nhơn. Weapons and documents seized from the Viet Cong in the cleared areas of Tuy Phúc District Harvesting rice Building a bridge THE PEOPLE AND THE CADRES COOPERATE TOGETHER IN THE RURAL CONSTRUCTION EFFORT. Women learning to clean rifles The Hamlet Self-Defence Force in training THE PEOPLE LEARN TO ORGANISE SELF-DEFENCE FORCES SP-1077
Read from the image; some diacritics in the smaller caption type are faint and could not be fully verified. 'Chùi súng' is rendered as 'clean rifles'; the photograph shows a woman handling rifle parts. 'Tảo thanh' is rendered 'cleared' (literally 'sweep and clear').
