Rural Construction in Quang Ngai
A sheet code SP-1021 headed 'Quang Ngai: Rural Construction' pairs photographs of refugees walking home, huts being thatched and a bridge being repaired with captions. It says more than 100,000 people fled to the town after the Ba Gia fighting of 30 May 1965 and that the 'Return to the Village' campaign is helping them rebuild with the government's aid. The tell: only the government's rebuilding is pictured, and the blame for the bridge is placed in a single caption.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (sheet carries no issuing office)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, War and the military
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese government (sheet carries no issuing office). National Archives and Records Administration, 306-VP-7-1021.
Text on the object
QUẢNG-NGÃI XÂY DỰNG NÔNG THÔN Ngày 30-5-1965, sau trận Ba Gia, trên 100,000 đồng bào kéo về thị xã để tỵ nạn Cộng Sản. Chiến dịch Về làng được tổ chức để giúp đỡ đồng bào này có cơ hội trở về làng xưa xóm cũ làm ăn sinh sống. Đồng bào tấp nập theo chân cán bộ về làng. Xây cất lại nhà cửa để đồng bào có nơi ăn chốn ở. Việt Cộng phá cầu, Cán bộ Chiến dịch Về làng cùng nhân dân tu sửa lại cầu để đồng bào đi lại buôn bán. CHIẾN DỊCH VỀ LÀNG TẠI QUẢNG NGÃI ĐÃ GIÚP CHO HÀNG NGÀN NGƯỜI TRỞ VỀ NƠI QUÊ HƯƠNG HỌ ĐỂ XÂY DỰNG LẠI CUỘC SỐNG MỚI VỚI SỰ TRỢ GIÚP CỦA CHÍNH PHỦ VIỆT NAM CỘNG HÒA. SP-1021
QUANG NGAI RURAL CONSTRUCTION On 30-5-1965, after the Ba Gia battle, more than 100,000 compatriots streamed into the provincial town to take refuge from the Communists. The Return to the Village campaign was organised to help these compatriots have the chance to go back to their old villages and hamlets to make a living. Compatriots hurrying along behind the cadres, returning to the village. Rebuilding houses so the compatriots have a place to eat and sleep. The Viet Cong destroy the bridge; Return to the Village campaign cadres together with the people repair the bridge so compatriots can travel and trade. THE RETURN TO THE VILLAGE CAMPAIGN IN QUANG NGAI HAS HELPED THOUSANDS OF PEOPLE RETURN TO THEIR HOMELAND TO REBUILD A NEW LIFE WITH THE ASSISTANCE OF THE GOVERNMENT OF THE REPUBLIC OF VIETNAM. SP-1021
Translation by FRAME from the Vietnamese text on the poster, literal and machine-assisted, not checked by a fluent reader; the claims are the poster's own and FRAME has not checked them against other records. Diacritics are transcribed as printed to the best of legibility at this image resolution.
