Plan and Grow for Winter: Winter Fruits from Overseas Have Now to be Replaced by These
Two panels contrast tinned and imported fruit (oranges, bananas, cans) with home-grown cabbage, onions, carrots and sprouts, captioned as what 'now has to be replaced'. The tell for card-stacking is the framing of a wartime import shortage as a simple swap, with no mention of nutritional or supply differences.
Propaganda techniques used in this poster
- Date
- 1939
- Period
- Second World War
- Made by
- British government poster, printed for H.M. Stationery Office by H. Manly & Son Ltd., London; artist Paul Falconer
- Region
- Western and Central Europe
- Country
- United Kingdom
- Medium
- Poster
- Issuer type
- State
- Regime
- Churchill Government
- Leader
- Winston Churchill
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- Home front, Economy and finance
- Event
- World War II
- Leader
- Winston Churchill
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Foreign Posters, retrieved October 3, 2026
- Rights
- Public domain (UK Crown copyright, 50 years from publication, expired before 1996; no URAA restoration)
Artist Paul Falconer; H.M. Stationery Office, date unknown (1939-1945). U.S. National Archives (RG 44), World War II Foreign Posters.
Text on the object
Plan and Grow for Winter Winter fruits from overseas Have now to be replaced by these. Printed for H.M. Stationery Office by H. Manly & Son Ltd. London N.22 51-2862 [signature:] Paul Falconer
