Xây Cất Cầu Đông Bình (Building a Bridge in Dong Binh)
A yellow-and-photograph sheet titled 'Xây cất cầu Đông Bình' (Building the Dong Binh Bridge) shows a smiling officer in uniform in conversation with elderly villagers and children. The caption names him as Major Lê Tri Vi, Hoc Mon District Chief, discussing a new bridge with the elders of Dong Binh hamlet. The tell is the named official shown listening to elders, which presents the government as consulting villagers.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Mixed
- Purpose
- Persuade or win support
- Theme
- Home front
- Event
- Vietnam War
- Source
- Unidentified Source blurred: contractors, cutouts, buried disclosure
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, Saigon, for the South Vietnamese government. National Archives and Records Administration, 306-VP-011-41.
Text on the object
Thiếu tá Lê Tri Vi, Quận trưởng Hốc Môn đang vui vẻ thảo luận với các cụ trong ấp Đông Bình về việc xây cất một chiếc cầu mới. XÂY CẤT CẦU ĐÔNG BÌNH 1
Major Le Tri Vi, Hoc Mon District Chief, is cheerfully discussing with the elders of Dong Binh hamlet the building of a new bridge. BUILDING THE DONG BINH BRIDGE 1
