Appreciate America: 64,000,000 Americans carry life insurance policies
Poster in red, white and blue showing a smiling couple with an insurance policy and a savings book, a boy and a girl beside them, next to the figures '64,000,000' life insurance policy holders and '45,000,000' savings accounts, and a line on 'two insurance policies and 1 1/2 savings accounts to every family'. The tell is selected statistics presented as national pride, with an ordinary family as the model (card-stacking, plain-folks).
Propaganda techniques used in this poster
- Date
- 1941
- Period
- Second World War
- Made by
- Appreciate America Inc., Chicago
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Mixed
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Reassure
- Themes
- Economy and finance, Home front
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Appreciate America Inc., Chicago. National Archives and Records Administration, RG 44, 44-PA-414 (NAID 513865).
Text on the object
APPRECIATE ★ AMERICA 64,000,000 AMERICANS CARRY LIFE INSURANCE POLICIES 45,000,000 SAVINGS ACCOUNTS ARE HELD BY AMERICANS IN AMERICA THERE IS AN AVERAGE OF TWO INSURANCE POLICIES AND 1½ SAVINGS ACCOUNTS TO EVERY FAMILY ★ RED FOR COURAGE WHITE FOR HONOR BLUE FOR JUSTICE [imprint: COPYRIGHT, 1941, APPRECIATE AMERICA INC., 130 NO. WELLS ST., CHICAGO, ILL.] [imprint: printer's mark at lower left, illegible]
