Are You Working with Schwab?, 1918 US poster: A photograph shows a man in a suit and bowler hat inspecting a shipyard where

Are You Working with Schwab?

A photograph shows a man in a suit and bowler hat inspecting a shipyard where workers stand among pipes and scaffolding, over a signed-style quotation from the yard's director general. The text promises that credit for the ships will go to those who built them and recasts the workers as working 'with me, not for me.' The tell of testimonial is the named executive speaking in the first person to the shipyard workforce.

Propaganda techniques used in this poster

Date
1918
Made by
U.S. Emergency Fleet Corporation (Charles M. Schwab, Director General)
Region
North America
Medium
Poster
Issuer type
State
Regime
Wilson Administration
Leader
Woodrow Wilson
Audience
Domestic public
Purpose
Mobilize or secure compliance
Themes
Home front, Labor, Economy and finance
Event
World War I
Source
Identified Openly sourced: the speaker is who they say they are
Rights
NARA Unrestricted; hosted by owner decision
U.S. Emergency Fleet Corporation. National Archives and Records Administration, 4-P-46.

Text on the object

Original (English) · read from the image, not independently checked

Are You Working with Schwab?

[photograph; tiny credit lines at its lower left and below its right edge: illegible]

Charles M. Schwab
Director General of the Emergency Fleet Corporation
says

"I want everyone in the yards to understand that when we succeed in building these ships, the credit will belong to the men who actually built them

"I want all the men in the shipyards to feel that they are working with me, not for me."