Back 'em up! Buy extra bonds!
Treasury bond poster built on a photograph of a four-star general in a garrison cap saluting, against diagonal red and white stripes, headed 'Back 'em up!' with a navy panel 'Buy EXTRA bonds!'. No name is printed; the general's rank, uniform and salute lend the armed forces' standing to the appeal (transfer, testimonial).
Propaganda techniques used in this poster
- Date
- 1944
- Period
- Second World War
- Made by
- U.S. Treasury Department, War Finance Division
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Fundraise
- Themes
- Economy and finance, War and the military
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
U.S. Treasury Department, War Finance Division. National Archives and Records Administration, RG 44, 44-PA-454A (NAID 513923).
Text on the object
Back 'em Up! BUY EXTRA BONDS! [imprint: ☆ U.S. GOVERNMENT PRINTING OFFICE : 1944—O—573094] OFFICIAL U.S. TREASURY POSTER [imprint: WFD 889]
