Every bomb-load counts ...make 'em right!
Munitions-plant poster: a smiling airman in leather flying jacket and helmet leans on a row of bombs, with a bomber bearing a US star behind him. The text tells workers every bomb-load counts and to make them right. The tell is the user at the front speaking to the maker through his smile (testimonial); the stress falls on workmanship, not on the bombs' purpose.
Propaganda techniques used in this poster
- Date
- 1943
- Period
- Second World War
- Made by
- Ordnance Department, U.S. Army (photograph colored; signed Victor Keppler)
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- Military
- Regime
- Roosevelt Administration
- Leader
- Franklin D. Roosevelt
- Audience
- Domestic public
- Purpose
- Mobilize or secure compliance
- Themes
- War and the military, Labor
- Event
- World War II
- Regime
- Roosevelt administration
- Leader
- Franklin D. Roosevelt
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives and Records Administration, Record Group 44, World War II Posters, retrieved October 4, 2026
- Rights
- Public domain (U.S. government work)
Ordnance Department, U.S. Army (photograph colored; signed Victor Keppler). National Archives and Records Administration, RG 44, 44-PA-734 (NAID 514222).
Text on the object
Every bomb-load counts ...MAKE 'EM RIGHT! [signature:] Victor Keppler [imprint:] ☆U.S. GOVERNMENT PRINTING OFFICE: 1943—O—513268 ORDNANCE DEPARTMENT · U.S. ARMY · KEEP 'EM SHOOTING!
