International Cooperation for Health
A vertical photo-sheet (code SP-1301) headed 'International Cooperation' reports a U.S. Navy medical team treating villagers across Lam Dong province, with captions naming Smith, Keys and Dr. Jacobs and a Vietnamese doctor, Chuong, at the Bao Loc civil hospital. The body text presents the programme as 'selfless mutual aid of the Free World' and adds that 'meanwhile the Viet Cong do nothing to help and instead go in for sabotage'. Named, pictured helpers carry the aid claim and the closing sentence contrasts it with the opposing side.
Propaganda techniques used in this poster
- Date
- 1965
- Period
- Cold War
- Made by
- Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese Government
- Region
- North America
- Country
- United States
- Medium
- Poster
- Issuer type
- State
- Regime
- Johnson Administration
- Leader
- Lyndon B. Johnson
- Audience
- Domestic public
- Purpose
- Persuade or win support
- Themes
- Home front, War and the military
- Event
- Vietnam War
- Source
- Identified Openly sourced: the speaker is who they say they are
- Source
- U.S. National Archives (NARA), RG 306, Psychological Warfare Posters, Vietnam War (NAID 561393), retrieved October 3, 2026
- Rights
- NARA Unrestricted; hosted by owner decision
Joint U.S. Public Affairs Office (JUSPAO) printing section, for the South Vietnamese Government. National Archives and Records Administration, 306-VP-7-1301.
Text on the object
HỢP-TÁC QUỐC-TẾ [Highlands-language text, not transcribed] Chương-Trình Hợp-Tác Y-Tế Quốc-Tế đang được thực hiện tại Tỉnh Lâm-Đồng. Một Phái Đoàn Y-Tế Hải-Quân Hoa-Kỳ vừa đến Lâm-Đồng để khám bệnh và cho thuốc cho đồng bào trong toàn tỉnh. Một chứng-cớ hùng hồn cho sự tương trợ bất vụ lợi của Thế-Giới Tự-Do trong lúc đó bọn Việt-Cộng chẳng giúp gì, lại ra công phá hoại. [Highlands-language text, not transcribed] Ông Smith và Ông Keys đang khám miệng cho một em bé tại dân-y-viện Bảo-Lộc. [Highlands-language text, not transcribed] Bác-sĩ Chương và bác-sĩ Jacobs đang thảo luận trong phòng khám bệnh. [Highlands-language text, not transcribed] Các nhân viên Việt-Mỹ đang làm giấy tờ cho đồng bào vào khám bệnh. [Highlands-language text, not transcribed] Bác-sĩ Jacobs đang chẩn bệnh cho một em bé tại bệnh viện Bảo-Lộc. [Highlands-language text, not transcribed] CHƯƠNG-TRÌNH HỢP-TÁC Y-TẾ ĐÃ MANG LẠI HẠNH-PHÚC CHO ĐỒNG BÀO TRONG TỈNH LÂM-ĐỒNG [Highlands-language text, not transcribed] [uniform tags in photographs:] JACOBS; U.S.N. SP-1301
INTERNATIONAL COOPERATION [Highlands-language text, not transcribed] The International Medical Cooperation Programme is being carried out in Lam-Dong Province. A U.S. Navy Medical Mission has just arrived in Lam-Dong to examine patients and give medicine to the compatriots throughout the province. An eloquent proof of the selfless mutual aid of the Free World, while the Viet-Cong do nothing to help and instead go to the trouble of sabotage. [Highlands-language text, not transcribed] Mr. Smith and Mr. Keys examining the mouth of a small child at the Bao-Loc civil hospital. [Highlands-language text, not transcribed] Doctor Chuong and Doctor Jacobs discussing in the examination room. [Highlands-language text, not transcribed] Vietnamese and American personnel preparing papers for the compatriots entering for examination. [Highlands-language text, not transcribed] Doctor Jacobs diagnosing a small child at Bao-Loc hospital. [Highlands-language text, not transcribed] THE MEDICAL COOPERATION PROGRAMME HAS BROUGHT HAPPINESS TO THE COMPATRIOTS IN LAM-DONG PROVINCE [Highlands-language text, not transcribed] [uniform tags in photographs:] JACOBS; U.S.N. SP-1301
Parallel Highlands-language body text, captions, subtitle and footer (Latin script) are not transcribed or translated; the language is not named on the sheet.
